| Images Courtesy and credit Omega SA (used with permission) Click on image to see it at its highest resolution |
 |
 |
 |
 |
 |
|
Bond girl Olga Kurylenko in Tokyo (Japan) November 23, 2008 |
Tokyo Japan (23 November 2008)—
Today, Olga Kurylenko officially
introduced the Omega Seamaster Planet Ocean James Bond Limited Edition
model at the Omega Boutique in Aoyama. The Ukrainian beauty, who starred
in Quantum of Solace with Daniel Craig, was invited by
Omega to present the timepiece, which has been released in an edition of
5,007 pieces.
OMEGA was James Bond’s watch of choice in Quantum of Solace,
the 22nd installment in the most successful film franchise of all time.
It marked the sixth film in which the iconic secret agent wore an Omega
Seamaster. Daniel Craig reprised the role of 007 which he first played
in Casino Royale. Quantum of Solace, which
has already broken numerous box-office records, is set to open in Japan
in January 2009.
The Japanese press gathered in front of the Omega Boutique Aoyama as
Olga Kurylenko unveiled the new show window decoration featuring Daniel
Craig in his role as the world’s favorite spy. Kimono-clad children were
on hand to present flowers to the Ukrainian star, who was touched by the
warmth of their gesture.
The event also included the inauguration of the James Bond Exhibition
on the second floor of the Boutique.
At the Nicolas G. Hayek Center in Ginza, the latest Bond Girl was given
the opportunity to try her hand at watchmaking. Kurylenko laughed as she
attempted to adjust the tiny parts in a mechanical watch movement as a
master watchmaker and a delighted audience looked on.
The day ended with a party at the Cité du Temps situated on the top
floor of the building with a riveting view of the Ginza prefecture by
night. More than 200 guests joined Omega and special guest Olga
Kurylenko, the stunning actress who is carrying on the Bond Girl legacy
— nearly as important a part of the film series as 007 himself.
Philippine Daily Inquirer
The Philippines (24 November 2008)—
As covered by the Philippine Daily
Inquirer, the Philippine’s most widely circulated broadsheet, Omega
president Stephen Urquhart followed the Japan event with a visit to the
opening of the Omega flagship boutique in Greenbelt 5, Makati, on
Monday. It is Omega’s second in the country. The shop is one of eight
luxury watch boutiques opened this week by the Lucerne Group at
Greenbelt 5, in a watch hub row it calls Treasures.
“Everybody’s talking about doom and gloom,” he is quoted as saying. “All
I know is that everybody was wrong on the way down because nobody
foresaw what happened.
“I just hope everybody’s wrong on the way up.”
Further commenting on the current global
financial situation, Urquhart said, “The countries where there’s a big
link in credit buying, the business is a bit affected,” as reported by
Cheche Moral for the Philippine Daily Inquirer. “But the consumer
is still quite buoyant. I’m not saying they’re oblivious, but a bit more
careful.... Good thing the world leaders are acting in a synchronized
way, as this has affected the whole world.”
Cheche went on to write that Omega will continue to go forward and
accelerate activities of the company.
“This is a great opportunity. When we come out of this situation, we
will be stronger than we were.... For now, we’re weathering the storm.”
Mr. Urquhart attributes the Omega position in the luxury watch market to “pretty good choices” in its selection of celebrity brand ambassadors. This has led in his opinion to Omega having “quite a young image, especially with James Bond.”
Posted by Dell Deaton, November 30, 2008 at 3:25 PM
