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The first will be larger story areas that will overview
James Bond watches in the context of Albert R. “Cubby” Broccoli’s EON
Productions and the literary 007 adventures of creator Ian Fleming.
We’ll also look at the over all role of “time” as it serves this genre
(Mr. Fleming consistently referred to these as “thrillers”), as well as
setting the record straight with regard to James Bond and affiliated
brands, including product placements.
Dedicated kiosks will highlight individual wristwatches,
primarily in film and historical contexts. An amazing number of watches
worn by the James Bond character were, in their in their own rights,
innovative breakthroughs for the time in which they were first offered.
Look for three types of watches here. The first category,
of course, includes the actual watch worn by the James Bond character.
The second, an authentic consumer-version that you or I might have
bought from an authorized retailer for the legitimate brand. Finally,
we’ll have licensed products. So: Breitling, Fossil, Gilbert, Hamilton,
Omega, Rolex, SEIKO, Swatch, and – well, a surprise or two for many
fans, I’m sure.
The National Watch & Clock Museum is also creating its
own brand for the exhibit. This both reflects a key element of what
we’re presenting, and should provide an additional bit of quality
assurance for those looking to visit. “Yup, you’re in the right
place—this is where you’re gonna see only the real stuff.”
Other things on the near-term horizon include a teaser
video that’s going into production this week and should be posted to the
Internet shortly. (Who will be the first to site that? Keep your eyes
pealed!) As Guest Curator, I provided a number of my own pieces for use
in creating these longer-lead promotions; it’ll be good to help me
adjust to being without them for a little over a year, starting next
June.
Special events are going to be tied to the exhibition as
well. These will also allow for dedicated “James Bond interest” and “WIS
interest” get-togethers. So look for those announcements when we’ve
locked down dates, along with lead-presenters and resources.
As much as my excitement has grown with each step along
the way here, actually walking our space in the special exhibits area
and seeing something like a third of our potential exhibit items set out
in one place, well, that really kicked things up by leaps and bounds for
me.
I’m confident it will for you all, too!
Image #1
A small sampling of items available and being considered for display at
the upcoming "Bond Watches, James Bond Watches" exhibit, National Watch
& Clock Museum, 2010 - 2011.
Image #2
Entry to the special exhibit gallery in the National Watch & Clock
Museum, where a range of James Bond watches, from Ian Fleming to Eon
Productions, will be displayed, 2010 - 2011.
Image #3
Main entrance (exterior) to National Watch & Clock Museum, which
houses the largest horological collection in the Western Hemisphere.
Media inquiries are welcome for additional rights and information.
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Index to
"Bond Watches, James Bond Watches" exhibit information on James Bond
Watches |
